Panaji, the capital of Goa, is the scene of the 41st IFFI. The event was inaugurated by Union Railway Minister Mamata Banerjee. The ten-day festival, which opened on Monday, is dubbed the Indian Cannes. About 300 movies from across India and the globe will be screened in the coming days.

The IFFI, this year, established the Short Film Centre – an innovative venture that promotes short films and its makers as well as provides sponsors for them. There’s a $2,00,000 prize money that will be awarded to extraordinarily talented filmmakers.

The Panjim Shopping Festival that’ll host about 200 shops in Panaji and Margao is open till the end of the month. It will help to promote various brands during the Film Festival. There are many music bands, fire-eaters, dance troupes and much more lined up well into the end of the fest. Participants can eagerly attend the many workshops, film training sessions and other seminars at the various venues.

Some of the major sponsors of the IFFI 2010 are Corporation of the City of Panaji, The Press Information Bureau, Inox, Goa, Vivanta by Taj, Goa Police Department, Ravindra Bhavan, Tourism Department and the Sports Authority of Goa.